ADP wins for mid-market and enterprise employers with complex multi-state tax compliance, deep HCM needs, or global payroll. Gusto wins for SMBs that value modern UX, transparent pricing, accountant collaboration, and integrated benefits without enterprise complexity.
Mid-market and enterprise payroll
SMBs wanting modern payroll + benefits
| Feature | ADP | Gusto |
|---|---|---|
| Starting price | Custom (~$59/mo + $5/ee) | $40/mo + $6/ee |
| UX | Functional, varies by module | Best-in-class |
| Multi-state compliance | Strongest | Strong |
| Global payroll | Yes (GlobalView) | Limited |
| HCM depth | Full enterprise HCM | Light HR |
| Best for | 50+ employees, complex needs | 1–200 employees |
Typically when you exceed 100–200 employees, hit multi-country payroll needs, or require full HCM depth (recruiting, performance, learning, workforce management).
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